★ About Our Mission

Know
Culture
IN90

Exploring the powerful intersection between sports and culture, one story at a time.

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Our Purpose

Why
We Exist

CultureIN90Minutes exists to document and celebrate the cultural dimensions of sports—specifically football. We believe that the beautiful game is far more than 90 minutes of athletic competition. It's a profound cultural phenomenon that shapes identities, builds communities, and connects humanity across borders.

Through authentic storytelling, interviews, and documentaries, we capture the essence of how sports culture influences society, traditions, and individual lives around the world.

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Global Perspective

We bring together diverse voices and stories from football cultures around the world, celebrating what unites us through the beautiful game.

Cultural Authenticity

Every story is researched with depth and respect, ensuring we capture the true essence of local traditions and identities.

Community Connection

We create platforms where fans, players, and communities can share their stories and connect across borders.

Educational Content

Beyond entertainment, we provide insights into how sports shape culture, identity, and social movements globally.

Our People

Meet the Team

Passionate professionals united by a mission to tell stories that connect cultures through the lens of sports.

Bismark K. Adjei - MrPaaGH
Founder

Bismark K. Adjei - MrPaaGH

bismark@culturein90.com

Visionary storyteller dedicated to documenting the cultural intersection of sports and humanity. Leads the creative direction and editorial vision of CultureIN90Minutes.

Our Team

K.K HANSON

K.K HANSON

Project Manager

Project Management with 8+ years capturing compelling sports narratives and cultural moments with cinematic excellence.

Richard Benim

Richard Benim

Editorial & IT

Integrating editorial direction with IT solutions to optimize content delivery and digital growth.

Richie-Justice Appiah Kubi

Richie-Justice Appiah Kubi

Talent and Brand Partnership

Oversee talent development and brand strategy, managing public image, partnerships, and growth opportunities to strengthen the company’s market presence.

Our Framework

The Anatomy of The Game

We explore football culture through three critical phases, capturing authentic stories from each moment.

Before the 90

Pre-Match Culture: Fan gatherings, rituals, cultural traditions, and identity expressions leading up to matchday.

  • • Fan Traditions
  • • Community Preparation
  • • Cultural Identity

Within the 90

Match-Time Culture: In-stadium expressions, emotional experiences, and collective moments during gameplay.

  • • Emotional Expressions
  • • Community Unity
  • • Live Cultural Experience

After the 90

Post-Match Culture: Celebrations, reflections, community bonding, and lasting social impacts.

  • • Celebrations & Rituals
  • • Community Reflection
  • • Social Impact
Our Values

What We Stand
For

🌍

Global Perspective

Celebrating diverse voices and stories from football cultures worldwide.

✨

Authenticity

Every story researched with depth and respect for local traditions.

🤝

Community First

Building platforms where fans and communities connect and share.

📚

Educational Impact

Providing insights into how sports shape culture and society globally.

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Join Our Community

Become part of a global movement exploring the cultural intersection of sports and humanity. Follow our journey, share your story, and celebrate the game with us.

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Get In Touch

Contact Us

Have a story to share? Want to collaborate? We'd love to hear from you.

✉️

Email

contact@culturein90.com

YouTube

@CultureIN90Minutes

Whatsapp

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Tiktok

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